Plenitude and Kraken extend partnership to transform customer service in Iberia
Plenitude to launch Kraken’s customer platform in its Spanish and Portuguese business
Customers to benefit from seamless service via Kraken’s best-in-class operating system
Expansion marks Kraken's first steps into the Portuguese market
London, 27th May 2025 – Plenitude (company controlled by Eni) is strengthening its collaboration with Kraken, the groundbreaking operating system transforming the global utilities sector.
As part of this expanded partnership, Plenitude will implement Kraken’s platform to serve its customers in Spain and Portugal, to deliver a top-tier customer experience while optimizing operational costs.
The partnership builds on Plenitude’s successful adoption of Kraken in its French retail operations, contributing to drive the company’s TrustPilot score to 4.6.
Kraken’s advanced operating system and “universal agent” model streamline customer interactions by allowing a single agent to handle queries without rerouting across organizational silos. This approach improves customer satisfaction while boosting employee engagement.
The rollout also marks Kraken’s first entry into the Portuguese market, extending the platform’s global reach. Kraken now manages over 70 million customer accounts for major global utilities.
By processing 8 billion data points daily, within a single-data model, Kraken provides real-time insights that enhance customer engagement and drive cost efficiencies. Its dynamic capability to develop and launch innovative energy products positions Plenitude to stay at the forefront of the energy transition with flexible, customer-centric solutions.
Amir Orad, CEO of Kraken says: “Plenitude is a trusted leader in European energy, and a great partner with which to deliver world-class customer service. Together, we’re driving digital transformation and creating an energy system designed to meet the evolving needs of customers and the demands of a new energy system.”
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About Kraken
Kraken is the world’s only proven, end-to-end platform for utilities’ digitalization and transformation, trusted by global energy giants like EDF Energy, E.ON Next, Octopus Energy, Origin and Tokyo Gas.
Headquartered in London and New York, Kraken manages over 70 million accounts, over 40 GW of power – from off-shore wind to grid-scale batteries – and over 300,000 consumer devices such as electric cars and charging stations.
The platform’s advanced data, AI and machine learning capabilities automate much of the energy supply chain to allow outstanding service and efficiency. These advances have redefined the utilities sector, driving a 30-fold increase in new product innovations for partners, top consumer rankings and hundreds of millions of dollars in operational savings.
Kraken’s cloud-based architecture is uniquely adaptable and scalable, proven by an unparalleled track record in seamless, extremely fast on-time migrations and enabling its successful expansion into water and other verticals.