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Unlocking innovation for 9 million customers

Octopus Energy is the UK’s largest energy supplier and is now active in 26 countries.

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Project highlights

Industry-leading customer scores, 8 years running

Multiple first-to-market, consumer-focused products

Up to 40% lower cost to serve

In 2016, Octopus Energy became the first utility to adopt Kraken.

Tired of jumping the regulatory hurdles associated with their incumbent operating system, they needed a more agile solution to empower their team, impress their customers and expand with gusto internationally. Kraken has since powered Octopus to serve 9 million+ customers globally. Now the UK’s largest power supplier, Octopus Energy is consistently recognised as a world-leading innovator in the energy space.

“Kraken is at the heart of everything we do.”

Greg Jackson, CEO of Octopus Energy,

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Integrating multiple Kraken products for maximum impact

Octopus Energy combines Kraken’s Customer, Field, and Residential Flexibility platforms to create robust revenue streams, deliver unprecedented customer service, and innovate where it matters.

Head to our project case studies for more on

Octopus Energy logo and a pink octopus character on the side of a bus.

Case Study

Helping Field Ops teams work smarter, not harder

Read more Helping Field Ops teams work smarter, not harder
Vibrant, multi-level Octopus Energy office with pink and blue decor, hanging plants, purple lights, and people working. The Octopus Energy logo is prominent.

Case Study

Championing innovation in domestic flexibility

Read more Championing innovation in domestic flexibility
A vibrant, modern lounge area with purple lighting, pink octopus plush toys, curved purple seating, and an "Octopus Energy" logo on a screen.

Case Study

Powering exceptional customer service

Read more Powering exceptional customer service

Speak to the team