Kraken enters Nordics – set to supercharge customer service with Norlys
Denmark’s largest integrated energy and telco provider adopts revolutionary Kraken operating system
AI-powered platform set to unleash innovation in energy billing and customer service for over 600,000 Danish households
Partnership marks Kraken’s first move into the Nordics
London/Aalborg – 4th December 2025 – Norlys, Denmark’s largest integrated energy and telecommunications group, selects Kraken to revolutionise energy billing and customer service for Danish consumers.
Norlys will adopt Kraken’s AI-powered operating system to deliver faster, smarter and more personalised service – giving customers a seamless, modern experience while empowering employees with cutting-edge tools and insights.
Kraken processes 15 billion data points to provide utilities with a complete 360-degree view of every customer journey, anticipate needs, and launch new products with just a few clicks. Norlys will adopt Kraken’s proven “universal agent” model, empowering agents to resolve issues faster and deliver a truly next-generation customer experience.
Already contracted to power over 70 million customer accounts worldwide, Kraken has transformed efficiency and satisfaction across 40+ major utility migrations, consistently driving industry-leading customer ratings.
As Kraken makes its Nordic debut, the partnership with Norlys embodies a shared vision for a smarter, greener, and more connected energy future for Denmark – blending world-leading technology with a deep commitment to customers and sustainability.
Amir Orad, CEO of Kraken, says: “Norlys is one of the most forward-thinking energy and telco groups in Europe. Together, we are bringing utility-grade AI to Denmark, building the customer-centric, affordable, and dynamic energy system of the future.”
Mads Brøgger, Senior Vice President, Energy Business, Norlys, says: “The energy sector is undergoing a fundamental transformation in how consumers use and interact with their energy
supplier. This shift introduces exciting new opportunities for innovation and greater expectations for service. By adopting the Kraken platform, we at Norlys will accelerate our business transformation to enable the development of future-ready energy products and services, improve operational responsiveness, and deliver a more seamless and personalized customer experience for every customer we serve.”
About Kraken
Kraken is the most-loved operating system for energy. Powered by our Utility-Grade AI™ and deep industry know-how, we help utilities transform their tech and operations so they can lead the energy transition.
Trusted by leading energy companies like EDF Energy, E.ON Next, Octopus Energy, Origin, Plenitude, National Grid and Tokyo Gas, Kraken consistently delivers measurable results, including up to 40% greater efficiency and 3× improved customer satisfaction.
Our operating system delivers better outcomes: from generation, through distribution, to supply – unifying data, AI and automation in one platform. Kraken supports 70+ million accounts worldwide, from households and businesses, to large industrial customers, enabling utilities to innovate faster, integrate seamlessly, and migrate with confidence. With an unparalleled record for speedy, seamless transitions, we’re helping the world’s leading utilities power the possible.
Joint-headquartered in London and New York, with regional centers in Paris, Tokyo and Melbourne, our mission is to make a big, green dent in the universe.
About Norlys
Norlys is Denmark's largest integrated energy and telecommunications group. The company is owned by more than 800,000 shareholders and provides energy, charging stations, TV, Internet, and mobile telephony to the Danish population.
The company operates the country's largest electricity grid, the largest fiber network, and half of the largest mobile network, TN Network. Additionally, Norlys holds the majority shares in Norlys Energy Trading and the green circular industrial park Greenlab, as well as half of Eurowind Energy, a leading developer of solar and wind parks.
Norlys is based in Silkeborg, Aarhus, Aalborg, Esbjerg, and Copenhagen and its 4,500 employees work towards a greener and more digital Denmark.